You can build a bridge. You can’t build a cat.
You can try. The cat will have opinions. The cat will always have opinions. The cat may also have claws.
Every quarter, leaders set out to engineer trust, deploy culture, and roll out innovation—armed with slide decks, expensive consultants, and unshakable confidence. It never works. It just produces excellent documentation of its failure.
The problem isn’t your people. It’s your metaphor.
You can blueprint a bridge. You cannot blueprint trust, belonging, or creativity. Those are living things—and living things aren’t built. They’re cultivated. This book hands you one small, portable question that quietly rewires how you lead:
Is this a nail or a seed?
Nails get built, shipped, and forgotten. Seeds get conditions, patience, and the strategic wisdom to get out of the way. Learn to tell them apart and you stop confusing activity for progress.
Written by a creative leader who spent three decades building teams—and made nearly every mistake in here at least once—You Can’t Build a Cat is for managers tired of the theater of transformation, and anyone who suspects the real work happens in the margins of the plan. Inside, you’ll learn how to:
Stop pulling on the tomatoes to check if they’re growing.
Start cultivating what you can’t control today.
You can try. The cat will have opinions. The cat will always have opinions. The cat may also have claws.
Every quarter, leaders set out to engineer trust, deploy culture, and roll out innovation—armed with slide decks, expensive consultants, and unshakable confidence. It never works. It just produces excellent documentation of its failure.
The problem isn’t your people. It’s your metaphor.
You can blueprint a bridge. You cannot blueprint trust, belonging, or creativity. Those are living things—and living things aren’t built. They’re cultivated. This book hands you one small, portable question that quietly rewires how you lead:
Is this a nail or a seed?
Nails get built, shipped, and forgotten. Seeds get conditions, patience, and the strategic wisdom to get out of the way. Learn to tell them apart and you stop confusing activity for progress.
Written by a creative leader who spent three decades building teams—and made nearly every mistake in here at least once—You Can’t Build a Cat is for managers tired of the theater of transformation, and anyone who suspects the real work happens in the margins of the plan. Inside, you’ll learn how to:
- Grow trust that survives daylight—and the single email that can kill it
- Cultivate a culture you live into existence instead of rolling out like software
- Give innovation a garden to grow in instead of another roadmap
- Measure living things without killing the mystery (or the morale)
- Spot the meetings to cancel immediately and the habits actually worth keeping
- Lead with less control, less theater, and far more impact
Stop pulling on the tomatoes to check if they’re growing.
Start cultivating what you can’t control today.
